You don’t see many movies without any major promotions releasing nowadays. They either decorate the cities with the ’50 days’ poster even before its audio gets released or TV channels play serials and movies in between the movie’s trailer. Naduvula Konjam Pakkatha Kaanom mainly used social networking sites for promotions (the trend that is catching up). This movie has still managed to be the talk of the town during its release – partly because of the promotions given by various cine personalities in social networking sites. In the era of ‘over hyped – under performing’ movies, Naduvula Konjam Pakkatha Kaanom is the exact opposite.